Med spas · Monthly monitoring
Monthly monitoring for your med spa, treatment by treatment
New devices, new injectables, new clinics. The named set in aesthetics moves faster than in any category we track.
- The report
- Fixes, done for you
- A new site
- Monthly monitoring
What we have measured in this trade
Read the same question again and 4 of those 5 names did not come back. That is the part a single reading cannot tell you, and the reason this is measured on a schedule rather than once.
Our own gate rig: 3 readings in Austin, TX on logged-in ChatGPT, one question asked repeatedly. Every figure here is recomputed from the raw answers on each build.
What this covers for med spas
- Monthly re-runs per treatment, not per clinic.
- New treatment names are added as they appear - this category renames its own services faster than patients learn them.
- Competitor clinics tracked alongside you, including which treatment each one owns in the answer.
- Month-over-month diff plus the raw answers.
- Empty slots flagged, not just contested ones. Every month the file marks treatments where the assistant named nobody in your city. Those are the cheapest slots in the category and they close quietly once a competitor writes the page first.
- Brand-name versus generic drift. Patients ask by brand, then by category, then by outcome, and the balance shifts as a product matures. We track both phrasings for the same treatment so a fall in one is not read as a fall overall.
- Injector-level questions are tracked apart from clinic-level ones. “The best injector in this city” returns named practitioners with licence type and years injecting; “a med spa near me” returns businesses. A clinic can hold one and be absent from the other.
- Safety questions are monitored as their own group. Downtime, bruising, contraindications, what to avoid before and after, how long results last per unit - these are asked before the booking question, and whoever is quoted on them is in the conversation when the booking question arrives.
How it runs
- The treatment list is agreed once and revised whenever your menu changes - typically neurotoxins, dermal filler, laser hair removal, microneedling with or without radiofrequency, chemical peels and whichever body contouring device you run.
- Every treatment query is re-run monthly on the same surface.
- New treatment names are added as the category invents them - this field renames its own services faster than patients learn the old ones.
- Competitor clinics are re-read at the same time, with a note of which treatment each one owns in the answer.
- You get a diff: entries, exits, and any change in the sentence written about you.
What you get, and in what form
A monthly file, diff first, raw answers underneath.
A treatment-by-treatment map of who holds a named slot in your city. Over a few months this shows which treatments are contested and which are simply unclaimed - and the unclaimed ones are the cheapest to win.
A flag whenever a competitor's sentence changes materially, with what is different on their site where that is visible.
A one-line monthly summary for whoever runs the clinic: how many tracked treatments name you, which ones moved, and which slots are still unclaimed.
Monthly monitoring
$79/mo $99/mo
With our badge in your footer. Without it, $99/mo. Per month. Cancel any time.
What this does not do
We cannot tell you why an answer moved, only that it moved, when, and what differs on the pages involved.
First two readings are a baseline. The file says so rather than dressing normal variation as a trend.
Questions med spas ask us
Which treatments should we track?
Start with the ones that pay for the month and the ones you want to grow. The set is yours to change, and adding a treatment costs nothing extra within the plan.
Our competitors run constant promotions. Does that show up?
Only where it reaches the page. A promotion that lives on Instagram is invisible to this; one that becomes a page with a stated price range is exactly the kind of thing that changes a quoted sentence, and the file will show it appearing.
Can we add a treatment mid-plan?
Yes, at no extra cost within the plan. Adding one is a line in the query set, not a renegotiation.
We spend heavily on paid ads. Does this tell us anything they do not?
Paid placement plays no part in which clinics get named in a generated answer. So this measures a channel your ad spend does not reach, and the two numbers can move in opposite directions in the same month without either being wrong.
Start with the free scan
One reading for your med spa, before you decide on anything paid.
Free scan
Takes about a minute.